They’re themes that have always been present in The Weekend’s work, especially his early stuff, but now he seems to be buttressing the story by playing his character in real life. The videos he’s dropped since the album’s release at the end of 2019 have all revolved around a storyline of a performer whose life of excess quickly devolves into one of chaos, madness, and soul-sucking narcissism (you can read a deep dive about the music videos’ entire cinematic universe here). In the way that Sacha Baron Cohen has Borat, the Weeknd has crafted this sort of dead-eyed, inscrutable performer persona to illustrate the damages of excess.Īt least, that’s what it seems like. A post shared by The Weeknd as it turns out, the Weekend seems to be playing a character based on his latest studio album, After Hours.
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